Who We Are
Know Us + Get Ahead
Stories with Heart. Strategy with Edge. Relevant in an Ever-Changing Culture.
We're the heartbeat of first-person content—strategists, creators, and connectors—
who find the soul of a story and bring it to life in today's cultural moment.
Our work centers people—doctors and patients, celebrities and politicians, athletes and advocates—while staying attuned to the cultural conversations that shape how stories land. People are people. Their lives may differ but their stories reveal something universal that resonates across cultural divides.
Our approach blends editorial depth with creative agility and cultural intelligence. We use technology—including AI—to enhance our storytelling, but never at the expense of human connection.
We scale with you. Need a solo strategist? That's me. Full production team? I'll assemble
the perfect crew. Sometimes the right solution isn't me at all—and I'll connect you with who can serve you best.
We are Authentic (vs. overproduced)
Modern (vs. legacy)
Nimble (vs. slow and bloated)
Strategic (vs. overpriced)
JJ Miller led content groups across every content category:
for Sharecare (including pharma and enterprise); OWN, People, Entertainment Weekly, Essence, InStyle,
SiriusXM, HuffPost, and Katie Couric Media.
Services
What We Do Best
CONSULTING/
ADVISING
STRATEGIC
PLANNING
Get a seasoned partner who's navigated every media landscape. Whether you need fresh perspective, creative breakthrough, or a complete strategic overhaul—we cut through the noise with hard-won insight and clear direction.
Turn big ideas into bigger impact. We help you define what success looks like, map the smartest path forward, and execute the moves that actually move the needle. No fluff, no guesswork—just growth that sticks.
VIDEO
PRODUCTION
SOCIAL
MARKETING
From first spark to final frame, we create content that stops thumbs and starts conversations. Every video we produce brings your brand—and the real people behind it—to unforgettable life.
We don't chase algorithms—we speak their language. Platform-native strategy, custom content, and storytelling that works with the system to create authentic engagement that actually converts.
Projects
Because Content is King (Or Queen)
From glam to grace and everything in between—our work moves people. See how we turn real stories into real impact.
Platforms to politics, wellness to red carpet—every project starts with finding the human moment that connects.
Partnerships
Better Together
We meet you where you are and deliver exactly what you need. We're looking for more than clients—we want partners. Teams who value collaboration, share our commitment to impact, and see success as something we achieve together. When that alignment exists, we invest fully in the relationship and the results speak for themselves.
